Terms of Service

These Terms govern your use of AllyUp (“the Service”), operated by Allxs B.V. (“we”, “us”, “AllyUp”), a private limited company registered in the Netherlands (KVK: NL866167110B01).

By creating an account or using the Service, you agree to these Terms and our Privacy Policy. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation. If you do not agree, do not use the Service.

You must be at least 16 years old to use the Service. By using AllyUp you confirm that you meet this requirement. If you are under 16, you may not create an account or use the Service.

AllyUp is an AI-powered WCAG accessibility assistant available at allyup.ai. The Service helps you scan websites and identify accessibility issues. It is a tool to support accessibility work, does not provide legal advice, and is not a substitute for professional accessibility auditing.

Starter plan. The Starter plan is provided free of charge. We reserve the right to modify or discontinue it with at least 30 days’ notice.

Paid plans. Pro plans are billed monthly or annually via Stripe. Your subscription renews automatically at the end of each billing period unless you cancel before the renewal date. Cancellation takes effect at the end of the current paid period, and no partial refunds are issued.

Price changes. We will notify you by email at least 30 days before any price increase takes effect. Continued use after the effective date constitutes acceptance. If you do not agree, you may cancel before the effective date.

Failed payments. If payment fails, we may suspend your account after a reasonable grace period and terminate it if payment is not resolved within 30 days. Payments are processed by Stripe; we do not store your payment card details.

• You are responsible for maintaining the confidentiality of your credentials and for all activity under your account.
• You must provide accurate and current information when creating or updating your account.
• You must notify us immediately at support@allyup.ai of any suspected unauthorised access.
• Account access is personal, and you may not share login credentials with others unless your plan explicitly permits it.

You may not use the Service to:

• Scan websites you do not own or do not have explicit written authorisation to test.
• Circumvent rate limits, scan throttling, or otherwise abuse the scanning infrastructure.
• Attempt to access, extract, or interfere with other users’ data or accounts.
• Reverse engineer, decompile, or attempt to extract the source code of the Service.
• Resell, sublicense, or offer the Service as a white-label product without a separate written agreement.
• Use scan output to train competing AI models or build derivative accessibility tools.
• Violate any applicable laws, regulations, or third-party rights.

Accessibility guidance produced by the Service is generated by AI models and may contain errors or omissions. It does not constitute legal advice and must not be relied upon as confirmation of legal compliance with WCAG, ADA, EN 301 549, or any other accessibility standard.

AllyUp connects to third-party AI providers (currently OpenAI, Anthropic, and Google) using API keys you supply. By connecting a provider:

• You remain bound by that provider’s terms of service and acceptable use policies.
• Any costs charged by that provider are your sole responsibility.
• You are responsible for keeping your API keys confidential and revoking them if compromised.
• AllyUp is not liable for the actions, outputs, pricing changes, outages, or policy changes of any third-party AI provider.

Our IP. AllyUp, including its software, design, brand, and documentation, is owned by Allxs B.V. and protected by applicable intellectual property laws. Nothing in these Terms transfers any ownership rights to you.

Licence to use. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your own internal business or personal purposes, subject to these Terms.

Your use of the Service is subject to our Privacy Policy, which is incorporated into these Terms by reference. By accepting these Terms you also accept the Privacy Policy. It explains what personal data we collect, how we use it, and your rights under GDPR.

To the fullest extent permitted by applicable law, the Service is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that accessibility guidance will be complete or accurate.

To the maximum extent permitted by applicable law, AllyUp and its operator shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Service, even if advised of the possibility of such damages.

Our total cumulative liability for any claim arising under or related to these Terms shall not exceed the greater of (a) the total fees you paid to AllyUp in the 12 months preceding the claim, or (b) €100.

These limitations do not exclude liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable consumer protection law.

You agree to indemnify and hold harmless AllyUp and its operator from any claims, damages, losses, and costs (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) your scanning of websites without authorisation; or (c) your infringement of any third-party rights.

We may update these Terms from time to time. We will notify you of material changes by email at least 14 days before they take effect. Continued use after the effective date constitutes acceptance. If you do not agree, you may cancel your account before the effective date.

By you. You may delete your account at any time via the account settings. Deletion is immediate; any subscription already paid continues until the period expires, after which no further charges are made.

By us. We may suspend your account immediately if we reasonably believe you are violating these Terms, and terminate it if the violation is not remedied within 7 days of notice. Accounts with failed payments may be terminated after a 30-day grace period. We may discontinue the Service entirely with 60 days’ notice.

Effect. On termination, your licence ends. Your data is handled as described in the Privacy Policy. Sections 9, 11, 12, 13, 16, and 17 survive termination.

These Terms are governed by the laws of the Netherlands.

EU/EEA consumers: Nothing limits your rights under EU or national consumer protection law. You may bring claims in the courts of your country of residence.

All other users: Disputes are subject to the exclusive jurisdiction of the courts of the Netherlands. Both parties agree to attempt good-faith resolution before initiating formal proceedings.

Online dispute resolution: EU consumers may also use the European Commission’s Online Dispute Resolution platform. We are not currently enrolled in an alternative dispute resolution scheme.

• Force majeure. We are not liable for any failure or delay caused by circumstances beyond our reasonable control, including third-party service outages, internet infrastructure failures, natural disasters, or regulatory actions.
• Enterprise. Enterprise customers are served under a separate Master Service Agreement. In the event of a conflict, the MSA prevails.
• Severability. If any provision is found unenforceable, the remaining provisions continue in full effect.
• Entire agreement. These Terms and the Privacy Policy constitute the entire agreement between you and Allxs B.V. regarding the Service.
• Waiver. Our failure to enforce any provision does not constitute a waiver of our right to enforce it later.
• Assignment. You may not assign your rights without our prior written consent. We may assign ours in connection with a merger or sale of assets.